It’s easy to panic if you or a loved one suddenly take ill or have a minor accident and rush off to the nearest emergency care – or should it be urgent care? You could save valuable time by knowing the difference
In an attempt to keeping their emergency rooms open for serious emergencies, a healthcare service in Florida has taken to educating people with humorous roadside billboards explaining the difference
Image credits: TheRussMartinShow
BayCare is a ‘’leading not-for-profit health care system connecting individuals and families to a wide range of services at 15 hospitals and hundreds of other convenient locations throughout the Tampa Bay and central Florida regions.”
They recommend visiting your primary care provider for acute illness or injuries that are not life threatening, as all medical services do. All good and well during business hours, but what to do if you need medical help after hours or over weekends?
Turns out, most people don’t know who to call or where to go, other than to the nearest emergency room…
In an effort to avoid their emergency rooms being clogged by urgent care cases Baycare teamed up with creative communications company DeVito/Verdi based in New York. “BayCare needed to raise the profile of both its Emergency Care services and its Urgent Care services,” DeVito/Verdi explained. “However, consumers were getting the two confused, so we created a campaign that would both differentiate the services and raise their profile.”
Their billboards hit the nail on the head with basic graphics and humor, resulting in not only a positive response from the public but the message also being spread by word of mouth and social media.
Still unsure? BayCare explains in more detail. “ER is appropriate for any life-threatening illness or injury,” they write. “If you are experiencing chest pain, fainting, loss of vision, shortness of breath or severe abdominal pain then the ER is the correct choice.”
“These facilities are open 24/7 and have all the capabilities to handle any type of medical situation.”
“If in doubt, choosing an ER is usually best.”
“Calling 911 for chest pain, difficulty breathing or other potentially life-threatening issues is recommended. At the ER you may experience a wait time before seeing the provider. You will usually have a higher out of pocket cost with your health insurance compared to an urgent care facility.”
“Urgent care is the perfect option for more minor illness and injury.”
“Examples would be upper respiratory conditions, urinary tract infections, nausea/vomiting, lacerations and sprains. These facilities are open evenings and weekends. They are able to repair lacerations and remove foreign bodies.”
“You will typically receive care quicker and at a lower cost than at an ER.”