Recently, a Swedish graphic designer, Daniel Carlmatz released his year long project. This creative word lover wanted to amused us with words in his own way. To do so, he challenged himself to create a new typographic logo everyday for 365 days in a row. He used every day words and added a related visual element through symbolism, discrete use of negative space or geometry. He said in an interview that his inspiration for this year long project came from the need of a personal challenge. More precisely, to have a different perspective of types and designs. He also said that this challenge was only an outlet for his personal, minimalist design thinking. He was proud to say that he managed to finish is project without missing a single day.
Logos are surrounding us and they can often look so simple. However, it’s their simplicity that makes them so remarkable and unique. Even though the inspiration for the design is all around us, it wasn’t that simple for Daniel to achieve his creativity. He mentioned that he struggled for real. “I didn’t want them to take up too much of my time, so I used to do them in my head or sketch them down on my way to work, and then finalize them on my way home from work. But sometimes you just end up with nothing.”
Daniel also commented: “I had a few words I felt I wanted to do, but a lot of the design ideas came from having a solution first – and trying to find a suitable word that could support it. One of the hardest words was Panda, which was with me from day one, but wasn’t published until day 251.”
The artist is so delicate that sometimes you have to look twice to actually see the highlight of the logo.
Scroll down to try to find all of the connections. Can you spot all of them?